Mi Negocio Academy

What is Mi Negocio Academy? 

“Mi Negocio Academy” is a comprehensive 5-class program designed to assist aspiring entrepreneurs in starting their own businesses in Spanish. Rebeca Herrera, the Membership Director, collaborates with Lisa Brumbaugh from the Small Business Development Center to offer valuable advice and knowledge for Spanish-speaking individuals interested in venturing into the world of business. Partakers of these classes will gain essential insights into crucial aspects such as business planning, marketing strategies, financial management, operations, and legal considerations. Our aim is to provide the tools and expertise needed to kickstart their entrepreneurial journey with confidence. The complete course is only $100, which includes all class materials and books.

Topics covered in Mi Negocio Academy

Course Introduction and Business Ideas

• Welcome and course overview
• Introduction to entrepreneurship and the importance of business ideas
• Exploring different business ideas and brainstorming sessions
• Evaluating the feasibility and market potential of business ideas
• Selecting a business idea for further development

 Identifying Your Target Market and Assets

• Understanding the importance of target market identification
• Conducting market research to identify customer needs, preferences, and demographics
• Segmenting your target market and identifying niche opportunities
• Assessing your personal assets, skills, and resources for business success
• Developing a unique selling proposition (USP) based on your target market and assets

Buying Habits, Management, and Operations

• Understanding consumer buying behavior and its impact on business decisions
• Developing effective pricing strategies and competitive analysis
• Inventory management and supply chain basics
• Operations management and optimizing business processes
• Setting up systems for quality control and customer service

Keeping Track of Financial Information

• Introduction to financial management for small businesses
• Basics of bookkeeping and record-keeping
• Creating a budget and managing cash flow
• Understanding financial statements and key performance indicators (KPIs)
• Identifying funding options for small businesses

Marketing Strategies

• Overview of marketing principles and strategies
• Creating a marketing plan and setting marketing objectives
• Developing a branding strategy and crafting a compelling brand story
• Exploring different marketing channels, including digital marketing
• Implementing effective marketing tactics and measuring campaign success

Business Plan Development and Course Wrap-Up

• Importance of a business plan and its components
• Step-by-step guide to creating a comprehensive business plan
• Finalizing and presenting your business plan
• Recap of the course highlights and key takeaways
• Graduation ceremony and celebration

For questions about Mi Negocio Academy, contact Rebeca Herrera at 620-342-1600 or rherrera@emporiakschamber.org.