Each year, the third Wednesday in October is National Support Your Local Chamber of Commerce Day — and this year, that means the day to celebrate is October 18. This holiday is a chance to thank local chambers across the country for all they do to help businesses of all sizes. There are approximately 4,000 … Read more
Each time a customer interacts with your business is an opportunity to strengthen your brand and build a valuable relationship. Great customer service is essential in helping your business stand out from its competitors. Your company’s response when things go wrong is equally as important as providing an exceptional experience. Here’s how to effectively transform … Read more
It’s the bane of small business transactions: the dreaded credit card processing fee. Reducing fees can improve your bottom line, but your strategy depends on transaction volume, industry, and customer base. Choose a credit card processor with a surcharge program. A payment card surcharge or checkout fee is when a business passes the credit card … Read more
Business disruption costs your company money, resulting in lost revenues and extra expenses. The worst part is that potential threats can come anytime and anywhere. A natural disaster or sudden illness can leave your company without a leader, supplier, or office space. A business continuity plan (BCP) ensures your organization can function during a crisis. … Read more
In early August, we talked about the advantages of AI in this column. Today, however, we’ll play contrarian. While there are many tasks that artificial intelligence can perform, some jobs are best left to humans. Experts are discovering new tasks that AI can perform every day. However, there’s limited value in using AI to take … Read more
As college-aged employees head back to school, businesses face the challenge of filling gaps in their teams, especially for seasonal positions and internships. Here are some effective strategies for businesses to address staffing needs during this transition period. To figure out how many people you need on your team, assess what your business needs to … Read more
Small to medium-sized businesses can make their operations more efficient by using AI tools for tasks they might not have the time or the resources for otherwise. AI can help small businesses do more in less time at a lower cost or for free — from automating expense management to producing a sales pitch to … Read more
Small to medium-sized businesses can make their operations more efficient by using AI tools for tasks they might not have the time or the resources for otherwise. AI can help small businesses do more in less time at a lower cost or for free — from automating expense management to producing a sales pitch to … Read more
Last year the Emporia Relocation Magazine and Visitors Guide were combined, creating the 2023 Community Guide. Having one publication for people visiting the community and relocating to Emporia has been well received–and it’s a beautiful magazine. Local citizens also utilize the Community Guide throughout the year, as a resource for finding, contacting, and doing business … Read more
A business is nothing without its customers — that’s why establishing relationships with your customer base is crucial to your business’s success. Brands that build relationships with their customers will find that consumers appreciate having their concerns and needs acknowledged, adding a personal touch to the customer’s experience with the brand. Social media is a … Read more