Let’s Talk Business for November 10, 2023

The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to the Wall Street Journal, sales could increase as much as 40% for stores that are welcoming and encourage relaxation and invitations to “stay a while.” Holiday decorations and photo ops are great ways to do this.

Social media plays a pivotal role in marketing. Creating an Instagrammable holiday display can be a game-changer for your business. Let’s dive right in to how you can create captivating photo ops and over-the-top displays that will inspire word-of-mouth marketing and make your small business shine this holiday season.

Every great display starts with a strong concept. Consider your brand’s identity and the story you want to tell. Think of themes that fit your audience: their hobbies, needs, and preferences, whether that’s a winter wonderland, a cozy cabin retreat, or a modern twist on classic holiday themes. Choose decorations that not only match your theme but also make a bold statement. Oversized ornaments, string lights, and custom-made props can add a unique touch and pizzazz to your display, while also incorporating your brand colors and logo.

Consider adding interactive elements to your display. Think about what would make people want to snap photos and share them on social media. Whether it’s a cozy nook with plush blankets and hot cocoa, a Santa Claus photo booth, or artfully arranged holiday merchandise, these photo ops can draw customers in and boost engagement. Encourage customers to share their photos on Instagram and other social platforms. Create a branded hashtag specific to your display to collect and curate user-generated content. Offer incentives like discounts or giveaways for the best posts using your hashtag.

Hosting special events like tree-lighting ceremonies, caroling nights, or holiday-themed workshops can create excitement around your business. These events not only attract potential customers but also offer additional photo opportunities for visitors to share on their social media accounts.

Don’t let your display become stagnant. Update it periodically with new decor, interactive elements, or fresh merchandise. This encourages repeat visits and keeps your customers engaged throughout the holiday season. Pay attention to the posts, likes, shares, and comments to gauge your success and make necessary adjustments for better results.

Creating an Instagrammable holiday display for your small business can be a strategic move to boost your brand visibility, attract new customers, and enhance word-of-mouth marketing throughout Small Business Season and beyond. Start planning your festive display today, and watch your small business shine this year.

The Emporia Area Chamber of Commerce offers many resources to help you start, run, and grow your business–including our annual Leadership Emporia Academy, monthly Group Lunches, Ribbon Cuttings, Business After Hours events, Legislative Dialogues, and more. Stop by the Trusler Business Center at 719 Commercial St., call 620-342-1600, or visit our website at www.emporiakschamber.org to learn more.

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“Let’s Talk Business” is a weekly column of the Emporia Area Chamber of Commerce and Visit Emporia. The mission of the Chamber is to be proactive in creating an environment for business and community success, guided by the vision that positive attitudes promote positive actions. Contact us at 620-342-1600 or chamber@emporiakschamber.org and visit our website at www.emporiakschamber.org.