Laura Obando
Today’s customers are savvier than ever, using artificial intelligence (AI) and YouTube to do their research before making a purchase. Data from HubSpot show that 71% of consumers prefer to gather information themselves rather than speaking with a human. This dynamic should change the way you and your team approach sales in 2024. Chat tools…
Read More →Conventional wisdom suggests that being a successful entrepreneur means being open to every opportunity and making yourself available to everyone who needs you. In reality, being a “yes” machine is really just a recipe for being unfocused, spread too thin and burned out. While saying yes to things that are truly worth your time is…
Read More →A new Department of Labor regulation that changes the way employers classify employees versus independent contractors is scheduled to take effect March 11. U.S. Chamber of Commerce policy experts Marc Freedman, Vice President, Employment Policy, and Tom Sullivan, Vice President, Small Business Policy, offer some clarity on this change. What is the difference between a…
Read More →The Emporia Area Chamber of Commerce Government Matters Committee along with the League of Women Voters will host their first Legislative Dialogue for this session on Saturday, February 17, in the conference rooms at Flint Hills Technical College, 3301 W. 18th Ave. Coffee will be available at 8 a.m. with the Dialogue beginning at 8:30…
Read More →Little Lyons Childcare is set to open in spring of 2024 with 3 initial classrooms and eventually licensed for over 100 children and be open 24/7. We are seeking a Center Administrator to oversee start-up, continuing daily operations, staff development, licensing compliance, and curriculum development. KAR 28-4-429 requirements preferred or applicable experience. Experience in leadership,…
Read More →The process of managing small business finances can be time-consuming and challenging, from projecting cash flow and staying on top of monthly account reconciliation to preparing for tax season. Outsourcing these tasks to a reputable accounting services company at the right time can alleviate this burden while saving you valuable time and resources. As with…
Read More →It’s been a holiday season full of surprises for retailers. Consumers not only surprised retailers with the strength of their spending, but they showed greater-than-expected willingness to use mobile apps, social media links, AI-powered product recommendations, and pay-over-time options to drive their spending. The shifts in consumer behavior over the holiday season will influence how…
Read More →For many small business owners, the new year signals the start of tax season preparation. Now is the time to organize your financial statements and look for ways to reduce your annual tax bill. Many tax credit programs implemented during the COVID-19 pandemic are winding down, but there are also new opportunities to take advantage…
Read More →There’s an art to handling gift returns and there are strategies to help you transform them into valuable opportunities for building customer loyalty and business growth. This week continues the list of practices to create an army of loyal customers. Ensure a consistent and seamless experience across all channels, whether customers make returns in-store or…
Read More →You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While it’s easy to view these transactions as inconveniences, savvy businesses recognize…
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